News

N-Dynamic Research & Consulting Obtains ISO27001 Information Security Management System Certification

We are delighted to announce that we have officially been awarded the ISO27001 Information Security Management System Certification, following months of comprehensive overhaul of our information security architecture, end-to-end data protection upgrade and internal control system optimization. This milestone proves that our information security management capabilities are fully aligned with authoritative international standards.

As a research and consulting firm, we regularly access our clients’ commercial data, market confidential information, competitor intelligence and core operational details. We have always attached top priority to our clients’ data privacy and information asset safety, and built rigorous control mechanisms to secure all our market research and strategic consulting services.

“The two core principles of the ISO27001 standard are safeguarding information assets to prevent leakage and misuse of clients’ confidential research data and sensitive business information, and implementing long-term iterative updates to security protection strategies. We adopted this international standard out of accountability to our clients: it enables us to deliver tangible data security commitments to partners externally, and implement standardized, actionable full-cycle information security management rules internally. I am pleased that our commitment to protecting clients’ information assets has been effectively implemented across every business division of our company.”
— Shuyuan Shi, Managing Director of N-Dynamic Research & Consulting

Moving forward, we will keep upgrading our information security protection framework. Building on our robust high-standard security capabilities, we will continue to deliver secure, reliable and world-class market research and consulting services, and strive for new progress in both business development and security governance.

N-Dynamic announced its award of the ISO9001:2015 Quality Management System Certification

N-Dynamic is pleased to announce that we were awarded the ISO9001:2015 Quality Management System Certification, after 6 months' rigorous process of optimizing our business processes and improving our management capabilities. It was the tenth year that we were awarded this Certification.

The Certification was awarded by Lloyd's Register Quality Assurance from Lloyd's UK —the world's leading independent provider of Business Assurance services.

N-Dynamic's focus has always been customer satisfaction and delivery of the highest quality market research and consultancy services.

"Two of the fundamental principles of the ISO certification are a focus on customers —understanding their requirements and exceeding their expectations —and continual review and improvement of everything a business does. It is for these reasons that we chose to pursue this certification to demonstrate our compliance with proven international business practices and appropriate standards. I am very glad that such commitment to quality services is fully embraced by all of our colleagues." —Priscilla Sze, Managing Director of N Dynamic

The company will continue its commitment to providing world-class quality market research and consultancy services and aims to reach new heights in the future.

Team Members Earn LEGO® Serious Play® Facilitator Certification

We are proud to share that several members of our team have recently achieved certification as LEGO® Serious Play® facilitators, expanding our ability to deliver innovative and highly engaging workshop experiences for our clients.

LEGO Serious Play is a globally recognized facilitation methodology designed to help teams think differently, communicate more effectively, and solve complex challenges through structured, hands-on model building and storytelling.

As a market research consultancy company, we know that the most valuable insights often emerge through collaboration, creativity, and deeper conversation. With this certification, our team is equipped with advanced tools to guide groups through sessions that foster reflection, shared understanding, and fresh approaches to problem-solving.

This approach encourages every participant to contribute equally, helping teams uncover new perspectives, align around strategic priorities, and develop actionable insights in a supportive environment.

This certification represents our continued commitment to professional development and to bringing fresh and impactful methods into the work we do. These workshops provide an engaging way for teams to explore insights, test perspectives, and translate research findings into practical decisions.

IRIS 2019 Spring meeting successfully concluded in Austria

Being the exclusive member in China in the IRIS worldwide market research network, we had just attended a 2-day IRIS meeting in Salzburg in April. The meeting was well attended by about 30 members around the world. It was very fruitful with lots of exchange of new ideas and practices. Apart from the great sharing during the meeting, we also had a lot of fun visiting Hallstatt - one of the most beautiful towns in the world and was declared as one of the world heritage sites in Austria by UNESCO.

To know more about IRIS, please go to www.irisnetwork.org
To find something more interesting, welcome to meet us on our Twitter.

Our strong working relationship with a VR based research platform

N-Dynamic is proud to announce that it has established a working relationship with LUMATEN, a New Zealand based commercial strategy and research company, to introduce their virtual reality (VR) based research platform SHOPPER360 and commercial expertise to the Chinese market.

SHOPPER360 enables the development of strategies that ensure brands win at the point of purchase. This is achieved through the use of immersive VR and our unique four discipline approach that uses the latest tools and thinking across Commerce, Technology, Psychology and Research Methodology. Fast and flexible, it is the future of testing commercial strategies virtually 'in the market' before they are launched.

By combining immersive VR and cognitive psychology, SHOPPER360 reveals the conscious and unconscious motivations driving purchasing decisions. Behavioral data is captured as respondents shop the category in the virtual world. Predictive analytics are then used to interpret what the results mean for your business, both across the store path-to-purchase and at the shelf. Finally, LUMATEN's team of senior commercial experts translate the outcomes into an evidence-based strategy.

Contact us if you would like to hear more about SHOPPER360 and how we can leverage it to help you win on the shelf.

N Dynamic Attended the First CIIE in Shanghai

The First Chinese International Import Expo (CIIE) held in Shanghai, China from November 5 to 10, 2018 was a great success. Alongside with over 3,600 other companies from 151 countries, we were able to meet with current and potential customers in need of market research and consultancy services in Asia. We are happy to see China continues to reform and open itself to the outside world!

A splendid presentation on the topic of "Consumer Passion Point-from a behavioral economics perspective"

Invited by the Shanghai Chapter of the Hong Kong Chamber of Commerce, Priscilla Sze, Managing Director of N Dynamic Market Research and Consultancy Ltd., gave a splendid presentation on the topic of "Consumer Passion Point-from a behavioral economics perspective" on September 27th 2016.

Many senior management participants from different industries attended this presentation. In her speech, Priscilla shared how she learnt about "Behavioral Economics" from overseas conferences and the IRIS international research network she belongs to, and how she had been applying it in conducting consumer research studies in China, so as to help brands develop successful positioning strategies. After the speech, audience actively raised their questions and further discussed about behavioral economics and emotional consumers with Priscilla. The activity eventually closed curtain with an award from Hong Kong Chamber of Commerce and a round of applause.

N Dynamic announced its office relocation in Beijing recently to provide better client experience following its Shanghai office upgrade

In order to provide a more comfortable and convenient experience, N Dynamic moved its Beijing office to Prime Tower recently following its Shanghai office upgrade. Prime Tower is located in the central business district of Chaoyang District with only about 30 minutes' drive to the Capital International Airport. Adjacent to many famous commercial buildings and government agencies, Prime Tower is surrounded by various supporting facilities such as hotels, shopping malls, banks and restaurants. The new office provides more comfortable focus group facilities and stable internet connection to meet the needs of international market research projects.

N Dynamic delivered a presentation on the New Chinese Consumers at a lunch event organized by Environics, Canada

Priscilla Sze, Managing Director of N Dynamic, delivered a presentation on the New Chinese Consumers at a lunch event organized by Environics, the Exclusive member of Canada in IRIS (International Research Worldwide), in Toronto, Canada on April 28th 2015. The event was well attended by a large audience in various industries including travel, luxury, education, finance and food.

In the presentation, Priscilla has unveiled the consumption trend of the new Chinese middle and upper class based on real Union Pay transactional data in 2013 and 2014. Spending on travel has grown significantly —with a growth rate of 137% for domestic travel and 75% for overseas travel respectively. We have also witnessed outbound consumption growth of 287.1%.

Besides, Chinese consumers have formed a new relationship with brands. While popular luxury brands like Louis Vuitton are still having patronage among Chinese consumers across the board, we witness the emergence of relatively niche brands like Givenchy, which has become successful due to their successful marketing strategy targeted at the middle and upper class consumers.

If you are interested in study results, please contact us for more details.

N Dynamic represented China to attend the IRIS Spring meeting held in Cancun, Mexico

Members of the IRIS network met in Cancun in April 2015. This major event was organized and hosted by the Mexican IRIS Partner LEXIA Insights Solutions. It was a great event in which members networked, shared and discussed new approaches and trends in the marketing research industry.

Priscilla Sze, Managing Director of N Dynamic, has represented China to attend this event. She has contributed and benefited much from it.

"It was a wonderful event in which I have met so many members again. We have shared a lot about new technologies and methodologies; and how we applied such methodologies into practical cases. We also discussed the findings of our new IRIS global millennial study which were really interesting. I have enjoyed the event so much", said Priscilla Sze.

N Dynamic announced its office relocation in Shanghai to provide better client experience

N Dynamic announced the relocation of its Shanghai office to provide better services to clients. Our new loft-style office is located at a new grade A building in a newly developed area of Putuo district. The area is lively, trendy and supported by hotels, coffee shops, and greenery. It is also easily accessible from the downtown core and airports.

Our new office provides an upgrade for focus group facilities —with a large observation room which can accommodate up to 30 observers. Our spacious in-house cafeteria offers comfortable seating and catering for meeting our clients' needs.

N Dynamic hosted IRIS international market research forum in Shanghai China

As the exclusive Chinese partner of IRIS (International Research InstituteS), N-Dynamic Market Research and Consultancy Ltd. organized an international market research forum entitled "Enhancing marketing effectiveness through advanced market research solutions around the world" in Shanghai, China on April 20th 2012. The forum provided an opportunity for a wide variety of B2B and B2C companies in China to keep up-to-date on new and advanced market research solutions across the world and how such solutions are applied in enhancing marketing effectiveness.

Five IRIS members from Canada, Germany, Colombia, France and Egypt shared with the audience a wide variety of advanced market research solutions ranging from social values segmentation, psychological pricing, mobile eye tracking, neuroscience, and brand value management. Successful case examples were also shared during the forum.

N Dynamic China presented at the Asian Forum in Munich, Germany

N Dynamic China presented at the Asian Forum organized by Vocatus, the German partner of the IRIS network, on April 7th 2011 in Munich, Germany.

With the continuous growth of the Chinese economy and its market, many multi-national corporations realized the need for conducting market research in China. However, they found conducting market research in China a mystery due to their lack of knowledge.

During the forum in Germany, Priscilla Sze, Managing Director of N Dynamic Market Research in China, addressed the audience about how market research was conducted in China with real life examples —e.g. the research methodologies used, the challenges and the stumbling blocks faced. Furthermore, Priscilla discussed the socio-economic trends in China as well as the success factors of German businesses in China.

The Forum was attended by 50 leading companies in Germany. For details, please visit the IRIS website at www.IRISnetwork.org

If you need more detailed presentations please contact us.