Your Reliable Navigator for Marketing Decisions
For over 20 years, N Dynamic has been providing high-quality market research and consulting services across diverse sectors to inform strategic marketing decisions.
For over 20 years, N Dynamic has been providing high-quality market research and consulting services across diverse sectors, capturing authentic voices from consumers, healthcare professionals, agricultural workers, and B2B decision-makers to inform strategic marketing decisions.
Founded in 2005 and headquartered in Shanghai, with operations in Hong Kong and Beijing, we have spent over two decades understanding the needs, lifestyles, attitudes, and behaviors of China's diverse populations. As the exclusive China member of the IRIS network (35 countries), we combine global methodologies with deep local knowledge to provide internationally accredited research excellence.
We are deeply curious about what drives human behavior - how people feel, think, and make decisions. Whether we are speaking with consumers, healthcare professionals, agricultural workers, or B2B decision-makers, our enthusiasm lies in uncovering the motivations behind their choices.
For over two decades, we have embraced new thinking and evolving methodologies. From value-based segmentation to hybrid research models, from semiotics to LEGO® SERIOUS PLAY® workshops. We continuously explore innovative approaches to our clients' business challenges.
We believe in true partnership. We take the time to understand your business, your objectives, and your unique challenges. From there, we advocate the most appropriate research design - whether qualitative, quantitative, or a hybrid approach.
Data integrity is at the core of everything we do. We exercise rigorous quality controls at every stage of the research process. We have maintained ISO9001:2015 certification for over 10 years, audited by Lloyd's Register Quality Assurance.
In-depth interviews, focus groups, online bulletin boards, accompanied shopping, and creative workshops to uncover deep insights.
Central location tests, online surveys, intercept interviews, shelf tests, and in-home placement tests for statistical validation.
Market entry studies, brand positioning, new product development, segmentation, and customer experience optimization.
Born in Hong Kong, educated in the UK, managing N Dynamic in Shanghai since 2005. Over 40 years of marketing and research experience.
Born in Hong Kong, educated in Hong Kong and Canada, over 25 years in China. Over 40 years of market research experience since 1984.
Graduated from East China University of Science and Technology. Over a decade of market research experience.
Graduated from York University in Toronto, Canada. PMP certified professional.
N Dynamic is the exclusive China member of the IRIS (International Research Worldwide) network - a prestigious alliance of independent market research agencies spanning 35 countries. Membership in IRIS is not automatic. Agencies must pass rigorous quality standards to be accepted.
IRIS members meet at least twice a year at the top management level, fostering deep personal relationships and enabling smooth coordination on multi-country projects. These gatherings serve as a platform for exchanging cutting-edge methodologies, emerging research trends, and joint business opportunities.
Let us help you capture authentic consumer voices and transform insights into actionable strategies.