“We first partnered with N-Dynamic on a consumer research project in the second half of 2019. The N-Dynamic team, led by Priscilla, is a professional, detailed-oriented, flexible and a fun group to work with. The results of the study were both informative and practical. We since then have worked together with them on other projects and are impressed that N-Dynamic always seeks to give more than what the client is asking for.”

“I partnered with Priscilla and the N-Dynamic team on a qual/quant research to help frame a new market entry strategy for Energizer batteries, and I can wholeheartedly say that they are one of the best research team I have worked with, and partnering with them was one of the best decisions I have made.

Overall, the research was a success due to the N-Dynamic team’s hard work, dedication, and thoroughness in hitting the objectives. They didn’t just focus on answering the objectives, but were able to bring in their POV based on their expertise and help us formulate strategies. The commitment and efforts they put into the research was clearly evident in the quality of their deliverables. They were a pleasure to work with, very responsive, well prepared, strategic thinkers, and I did not face one hindrance in the project.

Not just with the research work, they also were great hosts when we travelled to different cities for the qualitative fielding. We got a fantastic round of qualitative research along with a well-guided tour of the Chinese cities we visited. They were selfless with their time, flexible, very easy going, and made our trip memorable.

The N-Dynamic team clearly exceeded expectations in all aspects, and I would not hesitate to work with them again. I would strongly recommend N-Dynamic as a professional, competent, and efficient group of researchers who can go above and beyond, and can add value to your study.”

“I have had the pleasure of partnering with Priscilla and the N-Dynamic team for more than a decade.  Over that time, Priscilla and her team have continued to surpass my expectations with their unbeatable work ethic, unsurpassed customer service, and unique ability to localize projects and bring back insights that can transform business strategies.  N-Dynamic is one of the few research partners that can help clients better understand the complexities of the ever evolving Chinese consumer.  When I had the opportunity to conduct a research project to help the leadership at my current company better understand opportunities for a new product in the Chinese market, it was a no brainer to partner with Priscilla and the team at N-Dynamic.”

“We have partnered with N-Dynamic for more than 5 years (more than 20,000 interviews) and because of their expertise in the Chinese market, Cotton Incorporated has been successful in better understanding of the opportunities for cotton. Personnel within N-Dynamic respond in a timely manner, collect and process the data with integrity, have reliable quality checking standards and add critical interpretation due to their vast experience in the Chinese and international markets. One of their greatest strength is communication and the ability to assess the needs of their customers.”

"Priscilla always thinks in the shoes of her clients and gives best possible advice and proposals to address business problems and she has a highly effective team. Priscilla works closely with her clients, colleagues and other stakeholders in all projects she handles. She is also very resourceful in assisting and advising new companies entry into the China market.”

“Priscilla always goes above and beyond – and the support team…. Vanilla and Summer are terrific partners. I always found N-Dynamic very responsive, organized and accommodating.”

“Approaching the Chinese market with the help of Priscilla was a truly revealing, greatly insightful and unexpectedly flawless process. She proved to be highly professional, extremely focused on the client needs, and solution oriented in each and every step of the process. But most of all she was a great pleasure to work with.”

“Priscilla is a very kind person. Always attentive, curious and someone with whom is a pleasure to have a chat. We met at the Annual ESOMAR Conference in Cannes, and was, for sure, one of the friendliest persons of our group (IRIS network).

At a professional level, she is very trustable, top qualified and-the most important-as a sense of wisdom that gives her great advantage in the market research sector. From Shanghai, she spreads the soul of this new China on market research industry through a message of excellence and competence. I strongly recommend Priscilla as a person and as a professional.”
 

IMPLEMENTATION
We invited 36brand users and competitor users across generation XYZ from Shanghai and Guangzhou to join an online bulletin board discussion to share us their cooking processbof pasta. After that, we invited them again to the groups to test some concepts and communication materials. 

INVESTIGATION
The Norwegian Seafood Council (NSC) is committed to supporting Norwegian seafood exporters in educating and promoting high quality Norwegian seafood to Chinese consumers and seafood professionals, such as Norwegian salmon, mackerel, Arctic cod, etc. Based on our experience in the seafood and food industry, we were fortunate to be commissioned by NSC to explore the recognition and market potential of Norwegian mackerel in online and offline retail markets and catering markets. This project marks the beginning of our cooperation with NSC.

IMPLEMENTATION
We applied multiple research methodologies including consumers focus groups, expert interviews with experienced chefs in both Japanese and Chinese restaurants, and market observation involving physical retail and wholesale markets and online retailing channels in this study. With such an integration of research methodologies, we were able to help the client gauge a comprehensive understanding of the market.

IMPACT
We delivered an informative and insightful report to NSC and was highly recognized by the client. Therefore, after this project, we were commissioned to further study the performance of Norwegian seafood versus its competitors in the retail landscape, explore the awareness of Arctic cod and also the consumption potential of Arctic cod by-products in the Chinese market.

INVESTIGATION
The client wants to establish a new resort in Korea and wants to learn the travelling habits and preferences of Chinese affluent travelers as well as the expectations from the resort

IMPLEMENTATION
We have invited 50 smart, articulate guided-tour travelers and affluent travelers who have experience with resort environments for in-depth interviews in Shanghai and Beijing.

IMPACT
We were able to learn details of the luxury travel lifestyle of Chinese affluent travellers as well as their perceptions of and experience with resorts in different cities in the world. We were also able to map an ideal luxury resort journey and experience. The client was able to use the insight for developing the resort project.

INVESTIGATION
In 2017 the client brand has underperformed other premium brands in guest satisfaction scores. Poor scores in overall measures appear to be driven by a combination of product and service deficiencies. They want to get a deep understanding of Chinese travelers.

IMPLEMENTATION
25 frequent travelers who labeled as “Practicality” based on segmentation algorithm supplied by the client were invited to 4-day digital dialogues where they can share their traveling experiences and post their thought about the brand positioning. After that, an even mix of client users and key competitor users were selected for a 1-hour follow up interview, to take place in N-Dynamic's market research facility.

IMPACT
Clients have learned a lot about the emotional and functional needs during Chinese travelers’ trips. They were able to paint a vivid picture of them as individuals and identify the key factors and themes that emerge an “ideal hotel stay”.  There were able to utilize such insight for refining their brand positioning and improving the guest experience.

INVESTIGATION
A global snacking company with many famous snacking brands is going to launch a communication campaign for one of its biscuit brands in key markets across the globe.

IMPLEMENTATION
A series of focus groups with females of different life stages (pre-family and mothers with kids of different ages) were conducted in Shanghai of China to deeply understand their attitudes, lifestyles and emotion association with snacks. The alternative creative platforms were tested within this context.

IMPACT
We were able to identify the most impactful creative platform and suggested ways to optimize the platform to enhance its effectiveness.

INVESTIGATION
A well-established European brand of the luxury sports car has entered into mainland China and Hong Kong for many years. They recognized the growing importance of millennials as their target car buyers in the future. The study, therefore, seeks to understand deeper into the lifestyle, aspirations, and needs of millennials.

IMPLEMENTATION
We have pre-recruited millennial respondents who have excellent education backgrounds and from wealthy and educated families; as well as with family owning luxury cars. 30 respondents from Shanghai and Hong Kong participated in online bulletin boards to discuss their lifestyle, aspirations and luxury cars. 8 respondents were selected for in-home ethnography. Therefrom we deeply understood the perception of imagery of different luxury car brands, their experiences with different brands and knowledge or perception of the client’s products/services. Suggestions were sought regarding the client’s future strategies.

IMPACT
Our research findings have helped the client to understand the millennials deeper, so as to refine their brand positioning, improve their product design, service, and communications.

INVESTIGATION

The client is an international 5-star hotel which has already got a long term presence in China. They are developing a branding strategy to attract and retain young travelers. The research was required to deeply understand Chinese young travelers’ lifestyle, travel motivation and expectation towards luxury hotel’s services, and testing various brand positioning concepts. 

IMPLEMENTATION

We pre-recruited 10 high-end travelers to the client’s hotel in Beijing and had an in-depth interview of 2 hours each. 

IMPACT

We were successful in identifying the expectations from Chinese high-end travelers towards the hotel, the competitive landscape and their experience with the hotel. We captured a lot of cultural insight and were able to recommend a brand repositioning strategy for the client. 

INVESTIGATION
A European airline was planning to provide a better experience for its Chinese business class travelers. They would like to gauge a deep understanding of the experience with their airline among these customers, as well as their expectation.

IMPLEMENTATION
We conducted 10 in-depth interviews with Chinese business class travelers at the business class lounge of the airline in a European city, while the travelers were waiting for transit or on board of their flight. As they had just had the experience of flying with the airline, they were able to articulate details of their experience and compared it with that of other airlines.

IMPACT
We were successful in identifying the expectations from Chinese business class travelers towards the airline, the competitive landscape, their experience with the airline and improvement required. We also recommended a service improvement strategy for the client so as to enhance their customer experience.

INVESTIGATION
Our client, a budget airline in Southeast Asia, is looking into the feasibility of providing regular flights in China. The research was required in China to provide a deep understanding of consumers’ traveling behavior, attitudes, and expectations, as well as their evaluation of the airline’s offerings.

IMPLEMENTATION
We have conducted quantitative online research with 720 samples in 6 cities in China and 4 focus groups in a city in China.

IMPACT
We Identified the customer groups that the client can serve better than its competitors through customer segmentation based on geography, needs, attitude, and behavior. We have also Identified customers’ needs that are not met by current competitors. As a result, we have provided recommendations to the client on its marketing strategy.

INVESTIGATION
An Italian pasta brand would like to identify opportunities for the brand’s growth strategy in China. They want to identify habits and attitudes towards shopping, cooking and consuming pasta and to understand the meaning of Italian authenticity in food.

IMPLEMENTATION
Focus groups and in-home ethnography with housewives were held in Shanghai, Beijing, Chengdu, and Wuhan to understand how people prepare, cook and eat pasta – including reading on-pack instructions, actual cooking, and eating.

IMPACT
We were able to: a) Identify the cultural differences between pasta preparation and cooking in China Vs that in Italy; b) Identify the cultural differences among different cities in China; c) Identify the major factors for the client to be successful in China; d) Provided recommendations regarding product and packaging design, design of the instruction leaflet as well as communications. 

INVESTIGATION
Our client was an international kid chocolate snack brand who would like to launch their new product in China market. The research was required to evaluate the performance of product and messages, and identify potential competitors.

IMPLEMENTATION
We combined product placement and online bulletin board discussion to record kids’ biscuit moments, explore feedback on the product taste, measure consumers’ attitudes towards the new product, product name, logo, concept, product positioning and identify its potential competitors. 
Our method is feasible to record real-time moment without being restricted by geographical boundaries.

IMPACT
Our insightful observations and suggestions made the client understand consumer’s perception on the product and concepts, with identifying a strong influence of cultural context on snack consumption. Our client got inspiring suggestions on product positioning, communication, and competitive environment.

INVESTIGATION
We were responsible for the Chinese section of a multi-national study for a famous kids international snack brand, measuring parents and kids’ experience moments and exploring parents’ expectation for product improvement.

IMPLEMENTATION
Product placement test and online bulletin board discussion with latter focus group discussion were conducted to understand consumers’ actual moment with the products, and their expectations and evaluations. With the help of online bulletin board solution, it’s feasible to record real-time moment without being restricted by geographical boundaries.

IMPACT
We provided strong local insights for our client to identify the values behind the purchase decision making and usage, helping the product improvement and further brand communication.

INVESTIGATION
A Swedish oat drink brand has soft-launched two new beverage products in a high-end supermarket in Shanghai in 2017. They would like to fully leverage consumer’s feedback to give them guidance for their coming year end full launch, at the same time, providing them more insights for new product innovations in the future.

IMPLEMENTATION
Exit interviews were conducted to understand consumers’ purchase behavior, the reaction towards the package, concept, brand name, etc., followed by additional blind taste test to guide future taste adjustment.

IMPACT
Client gauged a better understanding on the consumers’ usage and attitudes towards high-end drink, verified their brand positioning hypothesis of “a substitute for milk” and identified the most promising taste, Chinese brand name for next steps.  

INVESTIGATION
The client is a high-end chocolate brand who has opened some chocolate cafés in China to create an all-round consumers chocolate experience. The research was done to evaluate and refine their chocolate drink recipes to guide future development.

IMPLEMENTATION
We pre-recruited 34 sessions of luxury custom made drinks users in Shanghai to a central location for 1.5 hours interviews assisted by tablets. 6 different chocolate drinks were made according to client recipes and used a  rotation plan on the spot to get respondents’ evaluations and suggestions on overall likeness, appearance, aroma, flavor, sweetness, texture, thickness, after taste, purchase intention, price, etc.

IMPACT
We helped the client grasp respondents’ evaluation and identified several directions for future improvement. Pre-recruited method for high-end respondents has ensured qualified respondents and session interviews assisted by tablet ensured unified interview instructions and simplified the rotation process, both have helped to minimize bias. 

INVESTIGATION
We were responsible for the Chinese research of a global seasonal study for an international coffee brand, measuring the advertising concept and consumers’ satisfaction.

IMPLEMENTATION
With the help of an online-enabled research app, we could observe consumers’ real experience in coffee shops, evaluate the delivered messages, and unpick how well our client and competitors perform.

IMPACT
We identified what Chinese consumers were looking for in coffee experience and the values behind, with an exploration of the cultural factors for positioning improvement. It also revealed that a global approach will work with local adaptation to maximize the impact and help differentiate from competition in the Chinese market. 

INVESTIGATION
Our UK client aimed to maximize the opportunity to strategically launch its weight management product in the Chinese market and to find out the best way to communicate with Chinese consumers.
The research was required to provide a deep understanding of consumers’ behavior, attitudes, and expectations.

IMPLEMENTATION
With the adoption of online bulletin board discussion, focus group discussion in two Chinese cities. We observed Chinese consumers’ behavior on meal replacement powder, explored their attitudes towards weight management and the products, and deep dive perceptions on the brand and communication.
A pilot taste test was also conducted to provide a preliminary understanding of a later formal taste test.

IMPACT
We identified strong local insights and how flourishing e-Commerce has shaped consumers’ behavior and attitudes, helping the brand plan and optimize their communication and promotion strategies in China. 

An electrical appliance manufacturer was developing a market entry strategy to enter four Asian countries.

They commissioned N-Dynamic to study the four markets to help them prioritize their effort and to develop an effective market entry strategy.

N-Dynamic has proposed a hybrid methodology of desk research, market immersion, expert interviews, and in-depth consumer qualitative research.  We worked very closely with our partners in the IRIS (International Research InstituteS) network in various countries and succeeded in generating very in-depth insight into consumer motivations and market potential of each country. 

As a result, we were able to come up with recommendations on the priority for market entry as well as a marketing strategy. 

The client was very satisfied with the study results.