NEWS AND INSIGHT
NEWS AND INSIGHT
N-Dynamic is proud to announce that it has established a working relationship with LUMATEN, a New Zealand based commercial strategy and research company, to introduce their virtual reality (VR) based research platform SHOPPER360 and commercial expertise to the Chinese market.
SHOPPER360 enables the development of strategies that ensure brands win at the point of purchase. This is achieved through the use of immersive VR and our unique four discipline approach that uses the latest tools and thinking across Commerce, Technology, Psychology and Research Methodology. Fast and flexible, it is the future of testing commercial strategies virtually ‘in the market’ before they are launched.
By combining immersive VR and cognitive psychology, SHOPPER360 reveals the conscious and unconscious motivations driving purchasing decisions. Behavioral data is captured as respondents shop the category in the virtual world. Predictive analytics are then used to interpret what the results mean for your business, both across the store path-to-purchase and at the shelf. Finally, LUMATEN’s team of senior commercial experts translate the outcomes into an evidence-based strategy.
Contact us if you would like to hear more about SHOPPER360 and how we can leverage it to help you win on the shelf.
Click the picture below to know more about SHOPPER 360.